Dynamics 365 Marketing is a marketing-automation application that helps turn prospects into business relationships. The app is straightforward, works seamlessly with Dynamics 365 for Sales, and has built-in business intelligence. Use Dynamics 365 Marketing to create graphical email message, share information across sales and marketing teams, and more.
Create graphical email messages and online content to support marketing initiatives. Customisable templates for emails and landing pages help amplify your digital voice. Intuitive drag-and-drop design tools simplify content creation—from personalising the message to setting up lead scoring.
Analyse and document your marketing return on investment (MROI) Use dashboards and reports to track the performance of your marketing initiatives, and to identify your best lead sources and marketing activities. Bring together sales and marketing results to track and increase their impact on your business.
Share information across teams
Securely share information about leads and contacts across your business, and understand how every interaction affects your results. Connect sales and marketing processes to automate follow-ups and track the progress of every lead.
Align with Dynamics 365 for Sales Alignment of the operational and technological underpinnings of B2B organizations is critical, yet 58 percent of marketing and sales operations leaders rate their level of alignment as poor, according to SiriusDecisions. While there’s no quick fix, leaders who focus on four key areas—planning, lead management, data management, and measurement—have the best chance of bridging the gap
Prioritise leads for more wins. Set up automated lead-scoring rules that automatically identify your hottest leads based on how they interact with your events and customer journeys. As soon as a lead meets an agreed-on sales-ready score, the system automatically routes it to a salesperson to follow up while the lead's still hot. Route the most promising leads to sales when they reach an agreed-on sales-ready grade
Design interactive customer journeys to nurture leads with personalised experiences Use the drag-and-drop journey designer to create an automated, multichannel campaign that sends personalised email messages, generates follow-up activities, launches workflows, and more. Each contact in the target group travels down a customised path that reacts to their interactions and identifies your best prospects. Easily track campaigns and analyse results to build profitable long-term relationships.